The Brief

This is where you write about what your client needed — the problem that they wanted to be solved, and what they approached you with.

Use this text to paint a picture to your prospective clients of the situation your previous client found themselves in before engaging with you.

Use these questions as guidelines to this section:

• What were they struggling with in their business?
• What problems did they face — and what were these problems costing them?
• How and why did they decide to choose you to solve this problem?

The more context you give, the more intrigue you will create. The best type of brief dives deep into similar pains that your prospective clients feel in their business. This sets the next section up perfectly.

My Approach

This is where you write about how you went about solving this problem. If there’s any place on your website where you get to go deep into your process and methodology, this is it.

Given the brief, write about how you took the project successfully from A-Z. Paint a picture of your problem-solving ability, and what your prospective clients can expect when working with you.

Use these questions as guidelines to this section:

• What were the steps you took to solve the problem outlined in the brief?
• Why did you decide to take these steps to solve the problem?
• How were you able to adapt your expertise to the specific situation that your client found themselves in?

Take your prospect through an engaging story of the project. Use details, data, and the specifics of what you did in order to solve the problem.

The Result

This is where you facilitate you and your client’s success.

Finish off the case study by talking about the result you achieved for your client. Here, you can show off some numbers: ROI, KPI’s, revenue, percentages, etc.

Use these questions as guidelines to this section:

• What did you help the client achieve as a result of the project?
• Why did this project turn out well?
• How did your expertise, and your ability to adapt your expertise to this specific client result in a successful engagement?

“You can insert a testimonial from this client right here to cap off the case study. A testimonial from your client right next to the tangible results you provided for them is the perfect end to the case study, and builds more trust with your prospect.”

-Client’s Name